Intent, Demand and the Modern Attention Economy
September 24-25, 2025
Brought to you by Informa TechTarget, Reach is our flagship virtual event featuring growth accelerating insights from marketing, sales, RevOps and related functions. Across two core tracks and more than 20 sessions, B2B industry experts and practitioner peers share their experiences, insights and methodologies to help you make sense of what’s out there and help your go-to-market teams perform better than ever before.
WHY ATTEND?
Reach: Intent, Demand and the Modern Attention Economy
Today’s buyers only have so much attention to spend — and a deluge of platforms, publishers, and creators are vying for it. Coupled with the rapid adoption of AI, heightened expectations, and expanding buying groups and networks, B2B marketers are left trying to create order out of chaos.
Welcome to Reach: two days of forward-looking solutions designed to help you find method in the mayhem into 2026 and beyond. Join us to sink into big ideas — like trust generation, visibility, and precision — boiled down into actionable intent and demand techniques your team can bet on to break through.
Getting ahead of shrinking attention and increasingly complex (and anything but linear) buying journeys has never been more critical. Join us for two days of sessions that will energize and inspire your team into 2026 and beyond.
Build your agenda
OUR SPEAKERS
David Edelman
Executive Advisor & Senior Lecturer at Harvard Business School
Former CMO of Aetna
Robert Rose
Chief Strategy Advisor
Content Marketing Institute
Jessica Fewless
VP, Marketing and Partnerships
Inverta
Scott Addington
VP, Global Marketing
SugarCRM
Kristin Heisner
Sr. Director, Global Partner Marketing
Commvault
Sean Magee
Sr. Director of Sales Development
Demandbase
Stephanie Quinn
Sr. Director of Digital & Campaign Marketing
Demandbase
Jerome Alexander
Director, Partner Marketing – AI Alliance Partners and GSIs
Cloudera
Christine Otts
Director Global Partner Programs & Demand Acceleration
Cisco
David Sacco
Director – Innovations / Transformation
Salesloft
Rohan Kamra
Head of Revenue Marketing APAC and ANZ
Pure Storage
Mélanie Clavieres
Head of Digital Experience Marketing France
Adobe
Bryan Glick
Editor-in-Chief
Computer Weekly
Valéry Marchive
Editor-in-Chief
LeMagIT
Christian Perry
Principal Research Director
Enterprise Strategy Group, part of Omdia
John Steinert
CMO
Informa TechTarget
Brent Boswell
Executive Vice President, International
Informa TechTarget
Jane Qin Medeiros
General Manager, Brand & Content
Informa TechTarget
Jon Panker
Managing Director APAC
Informa TechTarget
Reuben Braham
GM Israel
Informa TechTarget
David Castaneira
Country Manager, France
Informa TechTarget
Jillian Coffin
VP, Product & Partner Strategy
Informa TechTarget
David Edwards
VP, Product Management
Informa TechTarget
Katie Graybeal
VP, Product Management
Informa TechTarget
Jon Mycroft
VP, Integrated Solutions
Informa TechTarget
Lieu Pham
VP Strategy, Brand and Content Group
Informa TechTarget
Kristin Prosowski
VP, Product Management
Informa TechTarget
Dara Such
VP, Intent Go-to-Market, Sales
Informa TechTarget
Byrony Seifert
Head of Scale Products
Informa TechTarget
Kate Light
Head of Content, Studio
Informa TechTarget
Géraldine Debauve
Senior Director of Sales
Informa TechTarget
Adam Davis
Sr. Director, Brand Solutions
Informa TechTarget
Rachel Glazier
Brand Product Director
Informa TechTarget
Travis Gonzalez
Director of Strategy
Studio by Informa TechTarget
Jill Craig
Associate Director, Content & Market Insights
Informa TechTarget
Lauren Smith
Sr. Content Marketing Manager
Informa TechTarget
Sabrina Polin
Senior Managing Editor, Video Content
Informa TechTarget
Rachael Fuller
Product Marketing Manager, Partner Marketing Services
Informa TechTarget
Liam Rogers
Marketing Programs Manager
Informa TechTarget
Katie Donegan
Product Marketing Associate
Informa TechTarget
MEET OUR PARTNERS
VIEW LAST YEAR’S EVENT
Connect with a powerhouse speaker lineup of experts and practitioners in B2B marketing, sales RevOps and related functions to learn how to make your go-to-market teams perform better than ever before.