Thanks to modern technology, B2B marketers now have seemingly infinite possibilities at their fingertips to dramatically scale marketing capabilities. But the real opportunity isn’t just about reaching more people. It’s all about engaging them in smarter, more meaningful ways. In this keynote, Ben Legg, CEO and Co-Founder of The Portfolio Collective, will reveal how innovation in martech, data and GenAI have leveled the playing field and why the brands that thrive will be those that adapt fast, think creatively and focus squarely on maximizing customer value now and for the future.

The future of B2B tech marketing isn’t just bright – it’s also evolving fast. Join thought leaders from across the B2B marketing space as they break down what matters now, what’s coming next, and what to plan for later. From AI’s growing impact on marketing tactics to the power of data-driven strategies in reshaping buyer engagement and accelerating pipeline growth, we’ll explore both quick wins and long-term plays to help you stay ahead.

From understanding buyer behaviours to predicting key trends you can’t miss, market research plays a vital role in helping you to drive better business outcomes. Hear how tech strategists and marketers are using market research to sharpen their strategies, engage the right audience, and boost ROI.

The way B2B buyers research and make decisions isn’t just changing—it’s being reimagined. Today, it’s no longer enough for your message to stand alone; it’s the trust signals behind it that truly matter. Discerning buyers turn to a mix of sources—expert insights, media voices, and industry influencers—to guide their decisions. The trust equation has fundamentally shifted. Join Lieu Pham (Informa TechTarget) to discover how building a robust validation network through strategic partnerships and influential voices can help you establish unshakeable market authority.

The out-dated battle between brand or demand marketing is over. Today’s savvy marketers aren’t choosing one over the other. They’re blending both approaches to craft content that captivates, engages and converts IT buyers. Join Jane Qin Medeiros (Informa TechTarget) as she explores the future of brand-to-demand marketing and how class-leading B2B marketers bridge the gap between brand awareness and revenue-generating activities with powerful, results-driven content strategies.

There is an abundance of intent signals – but gathering them is just half a battle that go-to-market teams face. The real power of intent data lies in marketer’s ability to use the data to power marketing campaigns and enable sales teams to prioritize prospects to go-after. Discover how forward-thinking teams are activating intent by transforming data into strategic insights that drive engagement, increase conversions and deliver real business results.