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Agenda
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Charting a New Course: The Future of Partner-Led Growth
Jay McBain (Canalys, part of Omdia)
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How to Build a Partnership from the Ground Up
Tyler Briggs (Box) and Tyillere Hansen (Dynatrace)
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Capturing Mindshare: Building, Engaging and Retaining Your Channel
Andrew Kisslo (SAP), Tricia Atchison (Equinix), Kate Canestrari (RedHat) and Meaghan Moore (ServiceNow)
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The Age of Marketplace: How to Partner with Cloud Service Providers
Aimee Catalano (Google Cloud), Tara Foster (SoftwareOne), Kristin Heisner (Commvault) and Rachael Fuller (Informa TechTarget)
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Shaping Buyer Behavior with Impactful Joint Content
Gauri Chawla (Stibo Systems), Dina Habib O’Mara (Intel) and Anita Covelli (Informa TechTarget)
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Emerging Innovations: Demand Generation Trends for Partner Marketers
Tricia Blade (Deputy), Natascha Lee (Cloudera), Lena Wiegering (Dataminr), and Rachael Fuller (Informa TechTarget)
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The Partner Lifecycle: How Informa TechTarget Helps B2B Tech Companies Accelerate Growth
Steven Kiernan (Omdia, part of Canalys) and Anita Covelli (Informa TechTarget)
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Seize the Day: What the Increased Focus on Partner-Led Growth Means for Partner Marketers
Joe Gabriel (Qlik), Anna Lawler (Dynatrace), Mark Murphy (Partner Marketing Executive) and Rachael Fuller (Informa TechTarget)
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