The Pragmatic Approach to AI and Strategic Planning for 2026

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Dec 4 2025, 5:00pm GMT+0000 Duration: 30 mins

Presented by

Byrony Seifert, Head of Scale Products (Informa TechTarget), Tomer Zuker, Founder & Strategic Marketing Advisor, Moranne Yaari, CMO (Panaya)

About this talk

If you have been to any marketing event in 2025, the conversation of AI and its usage comes to the forefront, but the pragmatic approach of AI and how to use it in building your 2026 GTM strategy is quite confusing.

In this session we look at how to build a GTM plan from content to delivery, and how to effectively layer in AI in your planning. Then hear from our panel of experts on their 2026 GTM takeaways, use cases, and how they’re realistically approaching AI in B2B marketing.

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