Activating Intent: Improving Strategy. Driving Growth.

As GTM teams move past the early stages of intent data implementation, leaders look to optimize their approaches. They’re concentrating their focus on essentials and investigating new use cases to drive additional impact. To meet demanding client requirements, intent data providers are innovating both in the data itself and in how they can help companies take more effective advantage of it. 

In this session, guest speaker, Forrester Principal Analyst Brett Kahnke will discuss his research in depth. He’ll highlight industry trends and explore key areas – those most important for GTM teams like yours. Brett will also discuss the criteria and methodology of The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, which is the latest research available to help guide your own team’s decision-making around intent for targeting, content strategies, buying group qualification, direct pipeline acceleration and more.

From overcoming common challenges to shaping the evolution of your own intent journey going forward, you’ll benefit from this close-up look at what you should be looking into from this increasingly important category.