STRATA London 2026

Marketers are facing a growing demand gen challenge: our old, siloed tactics are no longer cutting it. Engagement rates are dropping and lead conversations are stalling. We’re always under pressure to show real impact and zero-click behaviour is making it harder. As if that weren’t enough, IT buyers’ expectations are only heightening. They want seamless, contextually relevant experiences that meet their very granular needs.

Join your marketing peers as they share real examples of how they’re breaking out of silos to reimagine their demand gen strategies. Learn how to align cross-channel targeting and messaging, leverage your brand work to enhance performance campaigns, and adopt a unified approach that focuses everyone in the GTM on what will measurably grow your business.