STRATA London 2026

As marketers, we can speculate all day about where B2B Marketing is headed. But it’s really your buyer audience that decides how, when, where and if they want to interact with your brand at all.

In this session, we’ll walk through the latest Informa TechTarget Content Consumption study, detailing exactly how IT buyers are engaging – from the channels they prefer to the content that drives them to act. You’ll hear from your peers as they discuss these trends and how they’re adapting their strategies to keep up with new digital habits. You’ll leave with practical actions to better align your actions to what your buyers are truly looking for.