Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

According to McKinsey, by 2030, ecosystems will account for one-third of total global revenue. Undeniably, partner ecosystems are critical to business success. But recruiting new partners, engaging your channel, and retaining partners is a mammoth undertaking, especially in today’s crowded technology landscape.

Join us as Andrew Kisslo (SVP, Global Partner Marketing, SAP) sits down with Tricia Atchison (VP, Global Partner & Americas Marketing, Equinix), Kate Canestrari (VP, Global Partner Ecosystem Marketing, RedHat) and Meaghan Moore (VP, Global Partner Marketing, ServiceNow) to talk about creating sustainable, long-term growth with your channel. You’ll walk away with actionable guidance on:

- Developing a partner-first mindset that attracts the right partners
- Cultivating partner interest and growing your channel sustainably
- Capturing partner mindshare with effective engagement tactics
- Retaining partners through authentic relationships and fair incentives