Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

According to recent research, 81% of buyers have already picked a favorite vendor before they talk to sellers. To make the short list, it’s critical for partner marketers to engage the buying group early in their research journey and continuously influence the decisions they make.

In this session, partner marketing experts Natascha Lee (Head of Global Partner & Alliance Marketing, Cloudera), Tricia Blade (Head of Partner Marketing, Deputy) and Lena Wiegering (Sr. Director, Partner & Events Marketing, Dataminr) discuss emerging innovations in demand generation that will help you hit your pipeline targets. They’ll share:

- Emerging channels and tactics to consider adding to your mix
- Creative ways to improve conversion and build better pipeline
- Top tools and strategies for elevating demand generation tactics
- Examples of innovative through- and with-partner campaigns