STRATA London 2026

What does it take to win when the stakes are high? In this keynote, we draw sharp parallels between a world champion boxer and today’s B2B technology marketer.

Just as a champion builds a loyal fan base through disciplined, always-on social content, marketers must cultivate audiences with consistent storytelling that educates, entertains and involves them. We’ll unpack how content earns trust the way a fighter earns respect: by showing the work: behind-the-scenes craft, credible voices in your corner, and proof that you can deliver when it counts. You’ll learn how to develop a message that stands out without gimmicks – your distinctive “style” that’s unmistakably you and unapologetically genuine. Finally, we translate fight-night economics into funnel mechanics: how to move from follower to subscriber to customer. Expect a practical playbook for building a fan base, staying top of mind with an always-on cadence, and turning attention into pipeline without sacrificing authenticity.