New-School ABM: Concrete Solutions for Busted Tactics

As competition increases and buyer behavior continues to evolve, maximizing the return on ABM investments has become a requirement for continuing the approach. Likewise, many companies have come to realize that high-quality intent data represents an essential component for boosting engagement and driving more pipeline in their ABM programs. Intent data can be a powerful way to more productively identify which accounts are actually in-market and pinpoint exactly who is part of the active buying team.

Join Stephanie McArthur, Principal, GTM & ABX Expert at Demandbase and Jillian Coffin, Senior Vice President at Informa TechTarget as they reveal how leading organizations are unlocking more pipeline and revenue through smarter use of intent data and a focus on buying groups. In this session, you’ll learn:

- How to identify high-potential accounts using accurate, high-quality intent signals across multiple sources
- The future role of intent data in go-to-market strategy, and how to align it with both marketing and sales efforts
- Proven methods for uncovering and engaging buying group members before your competitors do
- Tips to improve operational efficiency so your team can act faster and avoid missed revenue opportunities

Whether you’re just starting out with intent data and ABM or looking to level up your current strategy, this webinar will give you the insights and tools you need to drive results.