STRATA London 2026

The rise of AI and zero-click search in the B2B buyer journey has left marketers scrambling to maintain visibility and reverse declining organic traffic. But the rapid transition to AI-driven search should be seen less as a disruption and more as a long-overdue correction — one that rewards brands delivering clear, authoritative, and relevant content over those simply generating AI slop or chasing keywords.

In this session, we’ll examine why AI visibility is tied to deep audience understanding and the ability to provide valuable answers to real audience questions. Exploring the intersection of evolving search behaviour and AI visibility, we’ll discuss how to build a content ecosystem that satisfies both the logic of an LLM and the needs of a human buyer. Expect to preview a practical framework for building high-performance content engines designed for a new era of search.