STRATA London 2026

Behind every significant IT investment there’s a story. It’s about how they decided to make a move and what it took to make big changes happen. When you collect these stories and connect them together, you start to see where a market is headed. That’s what industry experts do, adding their editorial or analyst perspectives to help audiences find their own way forward.

In this fireside discussion, Computer Weekly’s Editor-in-Chief, Bryan Glick and Omdia’s VP of Research, Maxine Holt, bring together both sides of that picture. From big trends shaping the IT landscape to real-world decisions happening inside buying teams, they’ll unpack some of what’s happening in IT markets right now. As leading experts in the space, they’ll provide unique insights with implications for marketing as we each look to engage and influence more of the buyers we need.