ROI Summit EMEA: Navigating the Future of B2B Marketing

Winning More with Research

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  • Jul 8 2025 Duration: 1 mins

Presented by

Evan Kirchheimer, CRO (Omdia by Informa TechTarget), Arkadiusz Wolinski, Head of Marketing Analytics, Competitive Market and Strategy (Colt Technology Services), Rishi Ballaney, Director, Market and Competitive Intelligence (Rolls Royce)

About this talk

From understanding buyer behaviours to predicting key trends you can’t miss, market research plays a vital role in helping you to drive better business outcomes. Hear how tech strategists and marketers are using market research to sharpen their strategies, engage the right audience, and boost ROI.

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Available on demand