ROI Summit EMEA: Navigating the Future of B2B Marketing

Create, Engage, Convert: The Brand-to-Demand Playbook

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  • Jul 8 2025 Duration: 1 mins

Presented by

Jane Qin Madeiros (Informa TechTarget), Zoe Latchford (Akamai Technologies), Richard Phillips (Hitachi Vantara), Scott Addington (SugarCRM)

About this talk

The outdated battle between brand or demand marketing is over. Today’s savvy marketers aren’t choosing one over the other. They’re blending both approaches to craft content that captivates, engages and converts IT buyers. Join Jane Qin Madeiros (Informa TechTarget) as she explores the future of brand-to-demand marketing and how class-leading B2B marketers bridge the gap between brand awareness and revenue-generating activities with powerful, results-driven content strategies.

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