Reach 2025: Intent, Demand and the Modern Attention Economy

In the modern attention economy, not all attention is created equal. Multiple expert studies reveal advertising served in context (directly aligned to the content on-page) on trusted media platforms captures a more valuable type of attention — increasing memorability, boosting brand awareness, and uplifting share of voice by up to 65%.

The power of context has been long-known. But savvy marketers are recognizing its renewed value as buyers increasingly turn to independent media and third-party experts to self-educate and validate. Join our seasoned pros from Informa TechTarget to learn how to play into user psychology and effectively leverage context to get more ROI out of your advertising investment.