Reach 2025: Intent, Demand and the Modern Attention Economy

From Unknown to Shortlisted: Leveraging Expertise for New Market Growth

Presented by

Mandi Tompkins, Head of Content, Studios, Iva Gotovac, VP of Marketing, Intelligence & Advisory and Lauren Smith, Senior Content Marketing Manager (Informa TechTarget)

About this talk

Savvy marketers recognize the importance of expanding their solutions beyond well-worn territory and into new verticals to maximize their value-capture. But breaking into new verticals swiftly and successfully requires deep expertise and an air-tight GTM strategy.

Join our expert panel to learn how to translate vertical-specific data into breakthrough, smartly distributed content to make a name for yourself in previously uncharted markets.

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