Reach 2025: Intent, Demand and the Modern Attention Economy

All along a company’s value chains, from R&D to ROI, people are making decisions based on the best insights and inputs they can get. To capitalize on opportunity and mitigate risk, they’re relying on rapidly evolving sources of information and advice. So as AI accelerates, and your buyers’ information networks evolve, how should your GTM adapt?

Join Informa TechTarget’s John Steinert as he hosts Bill Morelli, Omdia’s President of Insight and Advisory and Kelly Jackson Higgins, the Editor-in-Chief of Dark Reading to discuss the role of expert insight in your buyers’ decision making, the developments they’re already seeing as new decision support capabilities arise, and the implications for GTM strategies going forward.