B2B Marketing, Disrupted: Demand’s Path Forward

What happens when your lead machine is firing on all cylinders, yet bottom-of-funnel conversion stalls in the sales pipeline? For CyberArk, an epiphany changed everything: Enterprise purchase decisions are ultimately made by a band of stakeholders — not one single individual.

But as AI disrupts traditional buying journeys, unearthing and actioning the right kind of signals to influence all of the voices that sway a purchase can feel like an increasingly tall order.

Join Christina Stone from Informa TechTarget and Christian Lowery, Director of ABX Programs at CyberArk to learn how CyberArk strategically connected the dots to identify, activate and engage the full breadth of the buying group to strengthen their pipeline and surge their enterprise sales.