B2B Marketing, Disrupted: Demand’s Path Forward

The age of AI is here. As its arrival fundamentally alters B2B buyer behaviors, destabilizing shockwaves course through every stage of the demand generation funnel.

Buyer research journeys increasingly shift to LLMs, while once-reliable channels slow to a trickle. Inundated by a flood of low-value content, audience attention and trust levels continue to sink.

But with great disruption comes great opportunity. It’s time to confidently usher in a bold new chapter for demand gen marketing. Join our expert panel as they lock into the most critical areas of disruption — across upended buying journeys, zero-click search and beyond — and reveal practical actions you can take now to cement your success in the future of demand gen and thrive in a landscape that’s anything but familiar.