B2B Marketing, Disrupted: Demand’s Path Forward

How much mental space does your brand occupy in the minds of your buyers? If your brand is not seen, remembered, understood, and trusted, the answer is zero. And when it comes to high-stakes B2B buying decisions, brands that are forgotten don’t make it on the shortlist. They don’t even enter the buying equation.

Attention is where the chance to occupy valuable mental space begins. But today’s buyers have an increasingly finite amount of it to spend — and a deluge of platforms, publishers and creators vying for it.

Join Dr. Karen Nelson-Field, Founder/CEO at Amplified and Informa TechTarget’s John Steinert for a masterclass in architecting your demand generation program to breakthrough and captivate the kind of attention that converts into long-term business success.