ROI Summit EMEA: Navigating the Future of B2B Marketing

The way B2B buyers research and make decisions isn’t just changing—it’s being reimagined. Today, it’s no longer enough for your message to stand alone; it’s the trust signals behind it that truly matter. Discerning buyers turn to a mix of sources—expert insights, media voices, and industry influencers—to guide their decisions. The trust equation has fundamentally shifted. Join Lieu Pham (Informa TechTarget) to discover how building a robust validation network through strategic partnerships and influential voices can help you establish unshakeable market authority.