ROI Summit EMEA: Navigating the Future of B2B Marketing

Activating Intent: How to Act on Buyer Behaviour

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  • Jul 8 2025 Duration: 1 mins

Presented by

Byrony Seifert (Informa TechTarget), Sean MacKinnon (Informa TechTarget), Alexander Pasch (Schneider Electric), Sarah Richards (Digital.ai), Daniel Streeter (8×8)

About this talk

There is an abundance of intent signals – but gathering them is just half a battle that go-to-market teams face. The real power of intent data lies in marketer’s ability to use the data to power marketing campaigns and enable sales teams to prioritize prospects to go-after. Discover how forward-thinking teams are activating intent by transforming data into strategic insights that drive engagement, increase conversions and deliver real business results.

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Available on demand