Reach 2025: Intent, Demand and the Modern Attention Economy

In the relentless world of B2B marketing, buyers aren't just busy—they're under siege. Every notification, every email, every meeting invite - all vying for their most precious resource: attention. For partner marketing teams, this presents a critical challenge: how do you create and accelerate demand when competing for such limited buyer attention? And how do you set your partners up for success?

Join a panel of partner demand gen experts Kristin Heisner (Commvault), Christine Otts (Cisco) and Jerome Alexander (Cloudera) to examine how innovative B2B organizations are strategically deploying AI to transform partner demand generation.

In this session, you will learn how to use AI-powered demand generation strategies to:
- Personalize content at scale
- Collaborate through agentic partner ecosystems
- Create more opportunities in niche communities and micro-segments
- Pivot effectively as technology continues to evolve