Reach 2025: Intent, Demand and the Modern Attention Economy

Leveraging market-level intent to speak to the needs of specific roles and functions in B2B content and outreach is emerging as a competitive advantage, especially as buying teams continue to expand and an influx of AI-generated content creates an information overload for buyers.

Join Informa TechTarget’s Katie Graybeal and Jill Craig as they showcase real-world use cases from clients who have revolutionized their approach to creating more relevant and engaging content using Market Monitor. We'll demonstrate how this powerful market intelligence application allows users to tap into market insights and behavioral data to understand specific markets and tailor content to real buyer needs and preferences.