Reach 2025: Intent, Demand and the Modern Attention Economy

Buying teams are big and savvy, shortlists are being built before sales even enters the chat, sellers spend most of their time not selling, and reply rates are downright dismal. With 90% of initial conversations with BDRs never progressing through the sales cycle, one thing is clear – your team needs to go beyond old-school tactics to hit their quota.

Join David Sacco (Director – Innovations/Transformation at Salesloft), Sean Magee (Sr. Director of Sales Development at Demandbase), and Dara Such (VP, Intent Data GTM at Informa TechTarget) for a lively conversation about emerging B2B technology sales trends that promise to boost sales productivity, accelerate deal velocity, and drive revenue growth. We’ll explore:

- Building trust with potential buyers by embracing account-based experience (ABX)
- Using AI agents to automate the busy work and reclaim sellers’ time
- Leveraging account intent signals to focus your team on what matters most
- Cutting through the noise with 1:1 hyper-personalized content that drives engagement