B2B Marketing, Disrupted: Demand’s Path Forward

All-time high content saturation. Skyrocketing buyer skepticism. Tanking website traffic. Bigger and harder to track buying groups than ever before. In the AI era, yesteryear’s disjointed, MQL-obsessed approach to demand gen will only flatline and burn investments.

To drive sustainable marketing influenced revenue now and in the future, it’s going to take a fully unified approach built on a foundation of precise signals. An approach that’s both AI-optimized and AI-resilient – purpose-built to build credibility, foster trust and engage with buyers at the speed of their decision-making.

Join Informa TechTarget’s Anita Covelli and Alex Graham as they unveil “Unified Demand”: a playbook for redesigning your demand gen strategy to thrive in the AI era.