B2B Marketing, Disrupted: Demand’s Path Forward

Tight budgets often equal tight tracking and ROI, which immediately throws money aligned to brand out the window. At the same time, every marketer knows that brand is more important than ever when working to build trust and alignment for today's buying team. So how do teams use brand to build trust AND achieve ROI tracking?

This webinar between experts from Demandbase and Informa TechTarget talks about how adding brand as part of an ABM and digital led strategy only increases ROI and effect within today's buyer journey model. Showcasing examples and data about the buying journey, we look at how connecting your brand to your demand campaigns can push greater success and value to your company.