ROI Summit EMEA: Navigating the Future of B2B Marketing

Thanks to modern technology, B2B marketers now have seemingly infinite possibilities at their fingertips to dramatically scale marketing capabilities. But the real opportunity isn’t just about reaching more people. It’s all about engaging them in smarter, more meaningful ways. In this keynote, Ben Legg, CEO and Co-Founder of The Portfolio Collective, will reveal how innovation in martech, data and GenAI have leveled the playing field and why the brands that thrive will be those that adapt fast, think creatively and focus squarely on maximizing customer value now and for the future.