Reach 2025: Intent, Demand and the Modern Attention Economy

A recent survey from Bain and Google uncovered that 80–90% of buyers already have a shortlist of three vendors before they embark on their research journey. Even more telling—90% of winners are selected from this original list. The bottom line: if you don’t get into a deal early, you’re probably not winning it.

Join our panelists as they explore a powerful combination of strategies for making more shortlists and driving sustainable revenue growth. You’ll learn:

- How to uncover opportunities before your competitors do
- The importance of aligning your message with trusted brands
- Fresh ideas for driving more impact with account-based marketing
- Why content marketing isn’t dead – and why it’s more important than ever