Reach 2025: Intent, Demand and the Modern Attention Economy

As vertical markets continue to develop increasingly specialized needs and expectations, B2B organizations find themselves at a crossroads: needing to balance the efficiency of centralized marketing with the effectiveness of vertical-specific approaches.

Join Allison Brown, Senior Manager of Demand Generation at Snowflake and Jill Kunkes, Senior Account Director at Informa TechTarget, to find out how Snowflake built an industry-specific marketing model through their partnership with Industry Dive, resulting in impactful business results: growing vertical footprint, audience expansion, pipeline impact, and more.