B2B Marketing, Disrupted: Demand’s Path Forward

As the adoption of GenAI tools rapidly accelerates, inboxes and feeds have become overrun with low-value generated content — making it that much more difficult for buyers to decipher what content is valuable, credible and worthy of their time.

To stand out in the sea of sameness and drive demand, marketers must focus on a two-fold task: craft only immediately relevant, distinctive content and amplify it with a chorus of trusted voices.

Join Informa TechTarget's Christina Thompson for a crash course in meeting your audience with high-value content that tackles their most pressing challenges with compelling POVs wholly unique to your brand. You’ll leave the session with practical frameworks for ensuring your content keeps up with rapidly evolving markets and leverages authoritative voices to achieve a make-or-break goal: Seize increasingly limited buyer attention and earn the kind of trust that ultimately propels them to purchase.