B2B Marketing, Disrupted: Demand’s Path Forward

With zero-click search and LLM-based research behavior in the mix, content distribution avenues that once reliably reached buyers no longer connect like they used to. But with fresh thinking and smart approaches, you can find your way back to B2B buyers and flourish in the new landscape.

Join David Fortino, General Manager (NetLine), Megan McCoskey, SVP of Product (Informa TechTarget) and Fiona O'Connor, Sr. Manager, Marketing Programs (Informa TechTarget) as they examine how marketers can reinvent to effectively reach and engage B2B buyers in the zero-click era. You’ll look at approaches that reliably deliver content to prospects, while generating actionable intent signals across all levels of the buying group – from end users to executive sponsors.